iKOnet Panel — Longitudinal · India Panel Book 2025
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32,533+
Active panelists
5+
Years of research
17
Sector panels
15+
Languages covered
markeTATVA
Market & Consumer
9 sector panels tracking consumer behaviour, retail, media & digital adoption
17,770 active panelists
All Sectors Retail Sales & Distribution FMCG & Consumer Goods E-Commerce Ecosystem Quick Commerce & On-Demand AI Performance & Efficiency AI Adoption & Usage FinTech Ecosystem Digital Insurance Media & Entertainment
All JANPulse Sectors
Composite, panel-size-weighted view across all 8 JANPulse sector panels — livelihood, education, CSR, public health, WASH, land & environment, financial inclusion, and equality & human rights.
Age profile
City–Rural Distribution
Occupation profile
Language representation
Coverage map
All India
All states
Very high
High
Medium
Low
Not covered
36 states
State-wise sample distribution
State / Union TerritorySample Distribution
160K+ Verified Voices
Since 2021
Face-to-face recruitment Transparent enrollment Quality validated Secure & Confidential
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