iKOnet Panel — Longitudinal · India Panel Book 2025
iKOnet Research & Consultants Pvt. Ltd.
ikonetresearch.com  |  [email protected]  |  +91-033-40673117
160,770+
Active panelists
315,000+
Targeted universe
5+
Years of research
16
Sector panels
15+
Languages covered
markeTATVA
Market & Consumer
6 sector panels tracking consumer behaviour, retail, media & digital adoption
Consumer Durable Goods Retail & E-commerce OTT & Media Internet & AI Fintech Digital Inclusion
Agriculture Panel (AP)
Ground-truth insights from India's farming ecosystem — marginal to commercial farmers across all agro-climatic zones.
Gender distribution
50:50gender
Male
50%
~80,385
Female
50%
~80,385
Regional distribution
Occupation profile
Education levels
Language representation
More info ↗
Age profile
More info ↗
Coverage map
All India
All states
Tier 1
Tier 2
Tier 3
Rural
Very high
High
Medium
Low
Inactive
28 states
More info ↗
Quality metrics
78%
Response rate
94%
Completion rate
3-tier
Fraud validation
Quarterly
Panel refresh
Recruitment funnel
Targeted universe
315,000
Recruited
189,000
Opt-in confirmed
170,000
Active panelists
160,770
|iKOnet Research & Consultants Pvt. Ltd.  ·  New Town, Kolkata 700156  ·  +91-033-40673117
WebsiteEmail