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iPAN-L Research
Key Findings & Insights
About iPAN-L
Respondent Coverage
Sector
9 Sectors 160,000+ Panel Size
Data as of Q1 2025
Key Finding
Millennials (27–45) dominate most sectors with 34–50% share; Gen Z leads in AI and Quick Commerce, signalling the digital-native shift.
160K+
Panel Respondents
9
Sectors Tracked
27+
States Covered
Sector Programme Overview
Top Age Segment
Millennials
27–45 years, avg 38% share
Dominant
Gender Split
57:43
Male : Female ratio
Avg. across sectors
Top Language
Hindi
38% of respondents
Primary
Largest State
UP
Uttar Pradesh — 13% share
State coverage
Age Group Distribution
Respondents by generational cohort
Demographics
Gender Distribution
Male vs. Female respondent split
Demographics
Language Distribution
Top 11 languages spoken by respondents
Linguistics
Occupation Profile
Respondent employment categories
Socio-economic
City Tier Distribution
Metro / Emerging / Small Towns / Rural
Geography
State / UT Coverage
Overall dataset only — not available at sector level
State-wise Respondent Share
% of total panel across 27 states & UTs
Geographic Spread
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