iKOnet Panel — Longitudinal · India Panel Book 2025
iKOnet Research & Consultants Pvt. Ltd.
ikonetresearch.com  |  [email protected]  |  +91-033-40673117
161,770+
Active panelists
315,000+
Targeted universe
19+
Years of research
15
Sector panels
20+
Languages covered
markeTATVA
Market & Consumer
5 sector panels tracking consumer behaviour, retail & digital adoption
Durable Goods Rural Wholesale & Retail OTT E-commerce Internet & AI
Agriculture Panel (AP)
Ground-truth insights from India's farming ecosystem — marginal to commercial farmers across all agro-climatic zones.
Gender distribution
50:50gender
Male
50%
~80,885
Female
50%
~80,885
Regional distribution
Occupation profile
Education levels
Language representation
More info ↗
Age profile
More info ↗
Coverage map
All India
All states
Tier 1
Tier 2
Tier 3
Rural
Very high
High
Medium
Low
Inactive
28 states
More info ↗
Quality metrics
78%
Response rate
94%
Completion rate
3-tier
Fraud validation
Quarterly
Panel refresh
Recruitment funnel
Targeted universe
315,000
Recruited
191,000
Opt-in confirmed
172,000
Active panelists
161,770
Trusted by
GallupGoogleUNICEFWHOWorld BankILOOxfamUSAIDUNDPDFID/FCDOLandesaSave the ChildrenFHI360UN Women
|iKOnet Research & Consultants Pvt. Ltd.  ·  New Town, Kolkata 700156  ·  +91-033-40673117
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