iKOnet Panel
At iKOnet, iPANL is not something we just started — it is a well-established research panel ecosystem built and refined over the last 6+ years. While we have been consistently working behind the scenes, delivering high-quality insights across India, we are now bringing our capabilities more visibly to the market.
iPANL is a multi-panel, insight-driven research ecosystem designed to deliver:
- Social and development research data
- Consumer insights
- Market intelligence
Each panel includes 50,000+ verified, profiled, and actively engaged respondents across India.
All backed by real respondents, validated processes, and scalable infrastructure.
To strengthen our focus and deliver sharper insights, we have recently structured iPANL into two specialized panel segments:
markeTATVA – Market & Consumer Research Panel
- Retail & Trade Ecosystem
- E-Commerce Ecosystem
- Quick Commerce & On-Demand
- Digital Insurance (Health & Life)
- FinTech Ecosystem
- Media & OTT Ecosystem
- Mobility & On-Demand Transport
- AI Testing & Evaluation
JANPulse – Social & Development Research Panel
- Livelihood & Local Economy
- Education& Training
- CSR & Development
- Public Health & Nutrition
- Water, Sanitation & Hygiene
- Land & Environment
- Financial Inclusion
- Equality & Human Rights
We follow a probability-based, opt-in, and continuously refreshed panel methodology, ensuring:
Built on Methodology. Strengthened by Experience.
We follow a probability-based, opt-in, and continuously refreshed panel methodology, ensuring:
- Strong national representation
- Deep demographic diversity
- High data reliability and response quality
Beyond Online Panels — Real India Coverage
Unlike typical online-only panels, iPANL uses a hybrid, multi-mode recruitment model:
- CAWI (Online Surveys) – fast and scalable
- CATI (Telephonic Surveys) – deeper reach and validation
- CAPI (Field Surveys) – access to rural & hard-to-reach populations
Panel Insights Overview
Regional Distribution
Rural India Dominates: Only One-Third of the Population Lives in Urban Areas
Gender Distribution
50:50 Gender Balance: More Reliable & Inclusive Insights
Age Profile
The Power Core: Ages 25–34 Dominate with Over One-Quarter Share
Language Representation
Hindi dominates, but inclusivity matters — over 50% of responses come from non-Hindi languages.
Occupation
Informal Economy Prevails: Homemakers and Self-Employment Account for Majority Share
Educational Levels
Early Exit: Many panelists complete only primary education, with limited continuation to higher studies.
Phone Ownership
Despite India’s digital growth, 23% continue to depend on shared phones.
Internet Usage
Over 70% are digitally connected, yet 28% remain offline, highlighting a persistent digital divide.