iKOnet Panel
At iKOnet, we specialize in probability-based, dynamic, and opt-in panels designed to capture behavioral changes and emerging trends with precision over time. Our panels are meticulously curated to ensure national representation and demographic diversity, delivering insights that are both reliable and actionable. We maintain sector-specific panels—including Agriculture, Retail, and Internet—to address the unique needs of various industries. For the current project, data collection will be conducted via CATI (Computer-Assisted Telephone Interviewing), with a proposed sample size of 16,000 participants as of January 2025, structured to reflect a nationally representative population across multiple dimensions.
Recruitment0
RDD & F2F (Random Sample)
315000
Targeted Universe
161770
Active Panelists
Panel Insights Overview
Regional Distribution
Rural India Dominates: Only One-Third of the Population Lives in Urban Areas
Gender Distribution
50:50 Gender Balance: More Reliable & Inclusive Insights
Age Profile
The Power Core: Ages 25–34 Dominate with Over One-Quarter Share
Language Representation
Hindi dominates, but inclusivity matters — over 50% of responses come from non-Hindi languages.
Occupation
Informal Economy Prevails: Homemakers and Self-Employment Account for Majority Share
Educational Levels
Early Exit: Many panelists complete only primary education, with limited continuation to higher studies.
Phone Ownership
Despite India’s digital growth, 23% continue to depend on shared phones.
Internet Usage
Over 70% are digitally connected, yet 28% remain offline, highlighting a persistent digital divide.