Cognitive Interviews
A cognitive interview is a qualitative method used to test how respondents understand, interpret, and mentally process survey questions. It helps identify confusing or misleading wording and ensures questions accurately capture the intended information.
Why Choose a Cognitive Interview
Uncover how respondents truly interpret your questions.
- Reveals misunderstandings, confusion, and bias in survey wording
- Helps refine questions before large-scale surveys
- Captures real-time thought processes during answering
- Ideal for pretesting surveys, sensitive topics, and diverse populations.
We Offer
Expert-led, flexible cognitive interviewing solutions.
- In-depth cognitive interview design and scripting
- Verbal probing and think-aloud techniques
- Conducted via face-to-face, phone, or video
- Multilingual moderator support
- Transcription, translation, and coded reporting
- Our trained moderators ensure respondents feel comfortable and open during the process.
Who We Serve
Supporting researchers, evaluators, and organizations seeking deeper understanding.
- FMCG
- Research and Analytics Consultancy
- Development and Social Sector