iKOnet’s Agriculture Panel captures real, on-ground insights through direct, face-to-face interaction with individuals actively engaged in agriculture. Our panel is diversely distributed across marginal, small, medium, and large farmers, as well as landless agricultural laborers, ensuring a comprehensive and inclusive representation of India’s rural farming ecosystem. Recruited by field teams from rural and semi-urban regions, panelists reflect authentic agricultural realities—covering a range of practices in crop cultivation, wage-based farm work, input use, credit reliance, market access, and technology adoption.

This approach enables us to track critical dynamics such as input purchasing patterns, seasonal crop behaviors, credit usage, technology adoption, and market access—offering actionable intelligence that empowers stakeholders to better understand rural needs and agri-businesses to tailor products, services, and communication strategies effectively.