iKOnet’s Internet Panel delivers reliable and scalable insights by engaging individuals across India through Random Digit Dialing (RDD) using Computer-Assisted Telephone Interviewing (CATI). This approach enables us to reach a diverse cross-section of the population, including urban, semi-urban, and rural respondents, ensuring broad representation across demographics, geographies, and digital behavior profiles.

Panelists are recruited and interviewed remotely by trained tele-callers using a structured CATI system, allowing for efficient, real-time data collection with built-in quality controls. The panel captures digital usage patterns, access to devices, online behavior, app adoption, e-commerce activity, and digital literacy levels.

This methodology allows us to track critical dynamics such as internet penetration, platform preferences, digital payment usage, OTT consumption, and barriers to adoption. In addition, we evaluate evolving trends in points of purchase—from traditional outlets to online platforms—offering actionable intelligence that supports businesses, policymakers, and service providers in shaping more inclusive and effective digital strategies.