iKOnet’s Retail Panel is a strategic intelligence platform built to help B2B service providers, such as fintech companies, POS vendors, logistics firms, and packaging suppliers, gain deep, operational insights into India’s dynamic retail landscape.

In a market where traditional research often overlooks the realities of kirana stores, modern trade outlets, and semi-urban retailers, iKOnet bridges the gap through direct, face-to-face engagement and continuous relationship-building with panelists across Tier 1 to Tier 3 cities. We recruit panelists face-to-face through on-ground field teams, ensuring authenticity, engagement, and data reliability.