iKOnet Panel
At iKOnet, we operate a multi-panel research ecosystem designed to capture behavioural insights across both social and consumer domains.
Our ecosystem comprises independent, sector-focused panels, including JANPulse for Social and Development research and markeTATVA for Market and Consumer insights, each with 50,000+ verified and actively engaged respondents.
These panels are built using a probability-based, opt-in, and continuously refreshed approach, ensuring strong national representation and demographic diversity.
By combining digital platforms, telephonic outreach, and field-based recruitment, we enable seamless access to urban, semi-urban, and rural populations across India.
This structure supports rapid surveys, program monitoring, behavioural research, and longitudinal tracking, delivering reliable and actionable insights for governments, NGOs, and private sector organizations.
Panel Insights Overview
Regional Distribution
Rural India Dominates: Only One-Third of the Population Lives in Urban Areas
Gender Distribution
50:50 Gender Balance: More Reliable & Inclusive Insights
Age Profile
The Power Core: Ages 25–34 Dominate with Over One-Quarter Share
Language Representation
Hindi dominates, but inclusivity matters — over 50% of responses come from non-Hindi languages.
Occupation
Informal Economy Prevails: Homemakers and Self-Employment Account for Majority Share
Educational Levels
Early Exit: Many panelists complete only primary education, with limited continuation to higher studies.
Phone Ownership
Despite India’s digital growth, 23% continue to depend on shared phones.
Internet Usage
Over 70% are digitally connected, yet 28% remain offline, highlighting a persistent digital divide.