WELCOME TO iPAN-L

Bringing Rural India’s Voice to Every Decision

iPAN-L is India’s probability-based research panel, connecting verified respondents across rural, semi-urban, and urban India to deliver reliable consumer, market, and social intelligence.

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Verified Panelists

Across 28 States, 8 UTs, and 11 Indian languages

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Rural & Tier 2/3 Representation

Capturing the real voice of Bharat

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Specialized Research Panels

Market & Consumer | Social & Development

ABOUT iPAN-L

Built Around Rural India. Trusted Across India.

Built over six years, iPAN-L was created to bridge one of India’s biggest research gaps by bringing rural and emerging communities into nationally representative research. Through probability-based Random Digit Dialing (RDD), Face-to-Face recruitment, and hybrid CATI + CAWI methodologies, we maintain a continuously validated panel that reflects India’s demographic, geographic, and socio-economic diversity.
Unlike traditional online panels that primarily reach digital audiences, iPAN-L reaches deep into villages, Tier 2 and Tier 3 towns while maintaining strong urban coverage. The result is richer, more reliable data that enables evidence-based decisions across consumer research, public policy, development programs, and market intelligence.

Our Panel Structure

Two Focused Panels. One Strong Ecosystem.

To strengthen our focus and deliver sharper insights, we have recently structured iPANL into two specialized panel segments:

markeTATVA – Market & Consumer Research Panel

  • Retail & Trade Ecosystem
  • E-Commerce Ecosystem
  • Quick Commerce & On-Demand
  • Digital Insurance (Health & Life)
  • FinTech Ecosystem
  • Media & OTT Ecosystem
  • Mobility & On-Demand Transport
  • AI Testing & Evaluation
Explore markeTATVA

JANPulse – Social & Development Research Panel

  • Livelihood & Local Economy
  • Education& Training
  • CSR & Development
  • Public Health & Nutrition
  • Water, Sanitation & Hygiene
  • Land & Environment
  • Financial Inclusion
  • Equality & Human Rights
Explore JANPulse

HOW iPAN-L WORKS

From Recruitment to Reliable Insights

iPAN-L follows a rigorous, probability-based methodology to ensure every insight is built on representative, high-quality data. From respondent recruitment and verification to survey execution and AI-powered reporting, every stage is designed to deliver trustworthy research outcomes across consumer, market, and social studies.

Recruit

Probability-Based Sampling

Verify

Face-to-Face Validation

Engage

Hybrid Survey Collection

Deliver

AI-Powered Insights

Panel Insights Overview

Regional Distribution

Rural India Dominates: Only One-Third of the Population Lives in Urban Areas

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Gender Distribution

50:50 Gender Balance: More Reliable & Inclusive Insights

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Age Profile

The Power Core: Ages 25–34 Dominate with Over One-Quarter Share

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Language Representation

Hindi dominates, but inclusivity matters — over 50% of responses come from non-Hindi languages.

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Occupation

Informal Economy Prevails: Homemakers and Self-Employment Account for Majority Share

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Educational Levels

Early Exit: Many panelists complete only primary education, with limited continuation to higher studies.

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Phone Ownership

Despite India’s digital growth, 23% continue to depend on shared phones.

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Internet Usage

Over 70% are digitally connected, yet 28% remain offline, highlighting a persistent digital divide.

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Ready to Partner with iPAN-L?

Whether you’re looking to conduct research or become a valued panelist, iPAN-L connects people, data, and decisions across India.

For Organizations

Access verified respondents, reliable methodologies, and nationwide research capabilities.

Request Research Support

For Panelists

Join India’s trusted research panel and share your voice on the issues and markets shaping your community.

Join Our Panel